An Empathy Map is one of those tools that we always keep in our back pocket because it often produces an "aha!" moment and it is incredibly versatile.
Originally developed by Scott Matthews, Empathy Maps provide a process for empathizing with your own customers, service or product users, or stakeholders. They help us dig into a person's experience of the context in which we interact with them.
Continue reading to learn how to use an empathy map as a research tool and scroll to the bottom for a free download to try it yourself!