An empathy map is a great tool for you to use when trying to understand the experience of an individual or a group. Empathy maps help you empathize in a meaningful, useful way. As you might have guessed, after reading about How to Use an Empathy Map, we use this tool quite a bit in our work. Below we've outlined three occasions where filling out an empathy map can help you. Scroll to the bottom for a free download of this tool today!
An Empathy Map is one of those tools that we always keep in our back pocket because it often produces an "aha!" moment and it is incredibly versatile.
Originally developed by Scott Matthews, Empathy Maps provide a process for empathizing with your own customers, service or product users, or stakeholders. They help us dig into a person's experience of the context in which we interact with them.
Continue reading to learn how to use an Empathy Map as a research tool and scroll to the bottom for a free download to try it yourself!
Good patient engagement, or any qualitative research, is about getting to know a person, not just getting facts.
How can you conduct better patient engagement?
Continue reading for our five helpful design tips for getting to know your patients.
Journaling is a great way to collect in-depth data on a participant’s experiences. This post will take you through some of the benefits and drawbacks of journaling, and some tips on how you might use journals in your own research.
As with any research tool, there are a few things to take into consideration before deploying it to ensure you’re collecting useful data.
You don’t know it all. You can’t do it all.
I keep passing this saying, written on a post-it note on the desk of a very esteemed colleague (who most of us would probably say is one of the best equipped to know more and do more) and it brings me back to the truth of why we do this work.
Within human beings there lies a desire to be the winner. We all want to be the one that jumps the fire and saves the princess. We all want to be seen as exceptional.
But when we are looking to solve complex social problems, being exceptional doesn’t help. Even being the best won’t get you where you want to go.
Generally, the reason we bring a group together is to accomplish things we can’t accomplish on our own. Leveraging the inherent diversity of expertise, of experience, and of perspectives in the group will get you to your most innovative ideas in an ideation session.